It’s The Will Not the Skill


Principles and Philosophies of Success

As seen through the eyes, mind and heart of Herm Edwards, Head Coach of the Kansas City Chiefs.

Jim Tunney, Ed.D., had an exemplary career as a Referee in the NFL. In his thirty-one year career, he officiated in Super Bowls  VI, XI, and XII – the first official to be referee in back-to-back Super Bowls.

He is actively involved with community youth programs, serving as president of the Jim Tunney Youth foundation. Herm Edwards is a founding board member of JTYF.

About the Book

In writing about the professional world of Herm Edwards, as an athlete as well as a coach, I owe a debt of gratitude for the cooperation of the Jets and Chiefs media staff and personnel who provided content, pictures and assistance n helping describe the essence of Coach Edwards. Everyone — from the security guard to their owners has only positive things to say about Herm as a person, a leader, and a friend.


This book is dedicated to the parents of Coach Herm Edwards. His father, Herman Sr., a career army master sergeant who died in 1978 always told him, “Son, I can’t give you lots of money or a fancy home, but I can give you a good name. Use it wisely.” Martha, his mother, lives in their California home today and promotes the Edwards code.

Book arrives autographed by Jim Tunney and includes a bookmark.





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